• Led integrated communications across three mission-driven organizations, supporting organizational reputation, stakeholder engagement and more than $3M in annual fundraising.

• Advised executive leadership and partnered with board members, elected officials, major donors and community leaders on executive messaging, speeches, reports and strategic communications.

• Directed media relations and public relations strategy, increasing earned media coverage 40% year over year.

• Developed campaigns across web, email, social, print and video that increased program bookings 15% while reducing campaign turnaround time 30%.

• Led crisis communications, reputation management and communications for major public initiatives and high-profile events.

• Led and mentored a 12-person content team responsible for content operations, digital performance and SEO initiatives.

• Partnered across Product, Marketing, Analytics and Customer Success to develop content strategies supporting acquisition, engagement and growth.

• Led SEO and content optimization using analytics, A/B testing and performance reporting.

• Developed editorial standards and governance processes that reduced manual errors by 95%.

• Created Evolve's Market Drivers Map, an enterprise planning resource used to guide content strategy and market insights.

Wrote more than 60 feature stories covering community leaders, nonprofits, businesses and civic initiatives throughout Northeastern Pennsylvania, building relationships with sources while managing multiple editorial deadlines.